In 2016, after five years of development and 30 years of friendship, Matthew Lloyd, a practicing Dentist and Thomas Riley, a young entrepreneur, developed Europe’s first range of smile cosmetics.
Within an industry with lots of products that promised the world but delivered very little, they searched the globe for the latest and greatest technologies, ingredients and innovations to provide customers with a routine to achieve not just a white smile, but a healthy white smile.
They had a plan to change the world, one smile at a time.